Should You Put Your Prices on Your Website?
Publishing your prices lifted 83% of one client’s cost queries in the rankings. Clicks barely moved. Here’s why it’s still worth doing.
Insights category
AI Search & GEO
How AI search tools find, choose and cite businesses, and what that means for your visibility.
Your Rankings Doubled and Your Traffic Did Not Move. Here Is What Is Actually Going On.
Rankings up, traffic flat? The visibility moved to local packs and AI Overviews, which don’t produce website clicks. Here’s what to measure instead.
Topical Authority Doesn’t Mean What You Think It Does
HubSpot lost around 75% of its organic traffic by publishing outside its lane. After Google’s March 2026 update, staying in yours matters more than volume.
GEO for Local Businesses: How to Show Up When Someone Asks AI “Best [Service] Near Me”
Customers now ask AI for a reliable local business, and it names one or two. Here’s how to make sure yours is one of them.
SEO vs GEO: What’s the Difference and Do You Need Both?
Two acronyms. Two different jobs. Here is what SEO and GEO each actually do, and whether your business needs to be thinking about both. What is SEO? SEO…
llms.txt Explained: The Simple File That Helps AI Find Your Business
If you have been keeping an eye on AI search lately, you may have come across the term “llms.txt file.” It sounds technical. It is not, really. This…
Re-Optimizing Your Blog Posts for AI Discoverability
Learn how to re-optimize your old blog posts to boost AI discoverability and improve online visibility.
Zero Click Searches and Your Organic Traffic
Learn how AI Overviews are driving zero click searches and what you can do to stay visible online.
How AI Search is Impacting Small Businesses (and what to do)
AI search is reshaping how small businesses get found online. Learn how to stay visible and cited.
From Keywords to Entities: How to Get Cited in AI Search
Learn how to move beyond keywords to make your brand visible in AI search.
Find out what AI says about your business
Get a free audit of your site’s SEO and AI search visibility. I’ll run it myself and send you a clear, prioritized report.