Your Rankings Doubled and Your Traffic Did Not Move. Here Is What Is Actually Going On.
Rankings up, traffic flat? The visibility moved to local packs and AI Overviews, which don’t produce website clicks. Here’s what to measure instead.
Insights category
Industry News
Changes in Google and AI search, and what they mean in practice.
Topical Authority Doesn’t Mean What You Think It Does
HubSpot lost around 75% of its organic traffic by publishing outside its lane. After Google’s March 2026 update, staying in yours matters more than volume.
Find out what AI says about your business
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