Your Rankings Doubled and Your Traffic Did Not Move. Here Is What Is Actually Going On.
Rankings up, traffic flat? The visibility moved to local packs and AI Overviews, which don’t produce website clicks. Here’s what to measure instead.
Insights category
Technical SEO
Crawling, indexing, structure and the technical basics that search engines and AI tools rely on.
GEO for Local Businesses: How to Show Up When Someone Asks AI “Best [Service] Near Me”
Customers now ask AI for a reliable local business, and it names one or two. Here’s how to make sure yours is one of them.
llms.txt Explained: The Simple File That Helps AI Find Your Business
If you have been keeping an eye on AI search lately, you may have come across the term “llms.txt file.” It sounds technical. It is not, really. This…
From Keywords to Entities: How to Get Cited in AI Search
Learn how to move beyond keywords to make your brand visible in AI search.
Find out what AI says about your business
Get a free audit of your site’s SEO and AI search visibility. I’ll run it myself and send you a clear, prioritized report.